Job Code

JD-20238

JOB DESCRIPTION

workflow design,SQL Skills,Automation Studio,Cloud,Social Studio,Mobile Studio

Experience Required

5 - 12 Years

Industry Type

IT

Employment Type

Permanent

Location

India

Roles & Responsibilities

Responsible for Technical requirements gathering with Business and project teams through design, development, testing and deployment.,Lead the development of dynamic and personalized email campaigns by leveraging Marketing Cloud capabilities such as Dynamic/Interactive content and demonstrate proficiency in AMPScript.,Utilize strong SQL skills to create and optimise queries for data segmentation, targeting, personalization, and more within the Marketing Cloud platform,Develop and execute complex customer journeys through Journey Builder, driving customer engagement and achieving objectives,Performance Metrics and Reporting,Establish and monitor key performance metrics, providing regular reports on campaign performance and recommending adjustments for optimisation,Contribute to the creation and optimisation of Cloud Pages to enhance the overall effectiveness of the program

Expertise & Qualification

Should have Salesforce Marketing Cloud Products Knowledge such as Journey Builder, Email Studio, Audience Studio, Web Studio.,Basic understanding of HTML & CSS,Proficiency in writing AmpScript codes,Proficiency in writing SQL codes,Experience with web service integration (REST/SOAP) would be beneficial